Marketing environment

The political, fiscal, economic, social and legal policies of the governments of the countries where we sell our goods also determine what we can do. For example, inflation reduces the discretionary spending power of consumers, and this can result in market decline. Legislation concerning such things as labelling, packaging, advertising, environmentalism, and so on, all affect the way we run our business, and all these things have to be taken account of when we make our plans.

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Internet penetration rate in different Chinese provinces

In  December  2014,  of  all  the  31  provinces,  municipalities  directly  under  the  Central
Government  and  autonomous  regions  in  the  Chinese  Mainland,  25  had  more  than  ten  million Internet users, and 12 had an Internet penetration rate higher than the national average level. Eight out of the ten provinces in East China, one out of the six provinces in Central China, two out of the twelve provinces in West China, and one out of the three provinces in Northeast China had an Internet  penetration rate  above the national average. So, regional differences in this regard were obvious.

province

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China mobile Internet users size

As of the end of 2014 the size of mobile Internet users in China had reached 557 million, an annual increase of 56.72 million. Mobile Internet users accounted for 85.8% of the total netizen population, while this percentage was 81.0% in 2013.
mobile2014

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